Generative AI: examples of innovations in content personalization
Source: Luca de Tena Foundation
Artículo de la semana sobre la base del artículo de la periodista Sonali Verma
Media companies are increasingly adopting generative artificial intelligence (GenAI) to personalize content in both B2B and B2C relationships. These applications not only improve user engagement, but also benefit paying subscribers or open up new monetization avenues, demonstrating the added value of tools that can be trusted and relatively quick to deploy.
The International News Media Association (INMA) has compiled in a report some of the most prominent cases in the use of AI to personalize content or to obtain data on demand. Examples range from due diligence report generation tools to hiking trail recommendation chatbots. They are these:
Dow Jones Due Diligence Report
Dow Jones' risk and compliance division has developed a tool that allows its clients to create investigative due diligence reports from various sources in a matter of minutes.
The product extracts and summarizes large volumes of information into intuitive, easy-to-understand reports. This platform significantly reduces false positives, saving compliance professionals time and resources.
In addition, the results are fully verifiable and auditable, with links to the original articles and records for further research.
Archivo interactivo de The Washington Post
The Washington Post está desarrollando un producto que permite a sus lectores explorar sus archivos para obtener información personalizada. Esta iniciativa es parte del esfuerzo del Washington Post por liderar en las nuevas formas en que las personas encuentran y consumen información, según Sam Han, jefe de datos e IA en el periódico.
Han explained that people are getting used to asking questions and getting straight answers rather than reading and understanding, and the Post wants to be part of this transformation to provide the best media experience for readers.
Yahoo and clickbait headlines
Yahoo News is using AI to personalize content, and improve, for example, headlines if the AI deems them too sensational. New features include:
Personalized feeds: users can select topics and publishers of interest to them, allowing Yahoo's algorithms to customize the news feed according to their preferences.
Key Summaries: a prominent feature is the ability to quickly view the “Key Takeaways” of a story, a short list of the main ideas that appears at the beginning of the article.
Keyword blocking: users can avoid certain unwanted topics or publishers by blocking specific keywords such as “NFT” or content from particular publishers.
Sensational headline identification: one of the most intriguing features is the AI's ability to identify and rewrite sensational or misleading headlines, thus improving the quality of the information presented.
Associated Press Visual Search Tool
Associated Press has implemented an AI-powered visual search tool for its videos. This tool allows customers to find specific moments within a video clip, even if they have not been tagged or captioned. Instead of performing a traditional metadata search, the tool understands descriptive language and produces results based on the description provided by the user.
Outside Magazine's Chatbot Scout
Outside Magazine has created a chatbot called Scout, which answers specific questions such as recommendations for hiking trails under four miles with water views. This chatbot, powered by ChatGPT, is based solely on articles written by journalists from publications in Outside's network.
Scout, initially available only to subscribers, now appears in the main navigation bar of Outside's websites and serves as the primary search engine across the network. The next step is to add GPS-related features, such as detailed maps and coordinates for mountain biking routes.
Emcee: Hearst Newspapers Questionnaire Generator
Hearst Newspapers has created a quiz generation engine called Emcee. This system converts popular newsroom stories into multiple-choice question formats. An editor reviews the questions and answers before manually publishing the quiz. This approach ensures that a human being is in control of each piece of content, using this technology to create a weekly program that attracts new readers.
Personalization in Harvard Business Review
Harvard Business Review (HBR) is exploring “hyper-personalization” to balance editorial curation with reader-personalized content creation. Sarah McConville, co-president of Harvard Business Publishing, stresses that AI makes it possible to deliver highly relevant content and individualized experiences at scale. HBR is also developing a bot that helps readers get feedback on difficult conversations and prepare for career transitions.
UalterAI of Clarín
Clarín offers its readers a reading assistance tool called UalterAI, which appears as a widget in all articles. This tool summarizes the original text in 10% to 20% of its original length and presents five types of analysis modules, including lists of points, extracted quotes, facts and figures in tables, question and answer quizzes, and a glossary of key terms.
More information en el artículo original en idioma inglés enINMA:
