Global principles on artificial intelligence (AI)
Source: News Media Alliance
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Introduction
AI developers and regulators have a unique opportunity to establish an ethical AI framework to drive innovation and create new business opportunities, while ensuring that AI is developed in a responsible and sustainable manner. To achieve this, it is essential that AI systems are trained on content and data that is legally accessed, including through appropriate prior permissions obtained for the use of copyrighted works and other subject matter, and that the content and sources used to train the systems are clearly identified. This document sets forth the principles that the undersigned publishing organizations believe should govern the development, implementation, and regulation of Artificial Intelligence systems and applications. These principles cover issues related to intellectual property, transparency, accountability, quality and integrity.
The proliferation of AI systems, especially Generative Artificial Intelligence (GAI) , presents a sea change in the way we interact with and deploy technology and creative content. While AI technologies will bring substantial benefits to the public, content creators, businesses and society at large, they also pose risks to the sustainability of the creative industries, the public's trust in knowledge, journalism and science, and the health of our democracies.
We, the undersigned organizations, fully embrace the opportunities that AI will bring to our sector and call for the responsible development and implementation of AI systems and applications. We firmly believe that these new tools will facilitate innovative breakthroughs when developed in accordance with established principles and laws that protect publishers' intellectual property (IP), valuable brands, trusted consumer relationships and investments. Indiscriminate appropriation of our intellectual property by artificial intelligence systems is unethical, harmful and an infringement of our protected rights.
Our organizations represent thousands of creative professionals from around the world, including news, magazine and book publishers and the academic publishing industry, such as learned societies and university presses. Our members invest considerable time and resources in creating high-quality content that keeps our communities informed, entertained and engaged. These principles, which apply to the use of our content to train and implement AI systems as they are understood and used today, are intended to ensure our continued ability to innovate, create and disseminate such content, while facilitating the responsible development of reliable AI systems.
